
In class today we were talking about Life of Luxury by Hugh Aldersey-Williams.
This presentation was really interesting; the girls who were presenting have started their presentation with a question, which is what does luxury mean in a personal point of view? Each one of the student have answered differently, one of them said its something that not everybody can have and the other said it is having everything that you don’t need.
Luxury is unique and basically meanings of luxury changes trough the years and the idea of it begin with property. Luxury has a connotation of comfort it gives you more than you expect. Examples of luxury products: Bentley, blackberry and mac. In my point of view I agree with Hugh Aldersey-Williams when he said in his article that luxury is a product ha has potential to become a chassis when everything on the product is better than it has to be in addition that our role as a graphic designers is creating a luxury brand because people nowadays like to appear confidence.
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