Responsibility Answers Absurdity is an article that was written by Michael Schmidt. This article was a bit complicated to me but what really grabbed my attention was the property part.
the most important piece of property in the globalization race is the brand. And that the value of Coca-Cola’s mark was $39 billion, IBM’s was $17 billion, and Kodak’s was $11 billion.
I actually faced some problems while reading this article I wasn’t really interested although the discussion in class was really active.
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